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November 2, 2007
By: TOM BRANNA
At the HBA Expo in New York City, Cognis Care Chemicals was awarded the “New Technology Launch Award” for its APG surfactants Green Chemical Solution advertising campaign. In line with the Green Chemical Solution platform, the APG surfactants advertising campaign includes six motifs highlighting both the personal care and home care segments. Specifically, the campaign highlights shampoo, body wash and hand soap applications in the personal care segment and laundry detergent, liquid dish soap and a hard surface cleaner for the home care segment.
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